| DEVELOPMENT OF CHINA’S DOMESTIC EARLY CHILDHOOD EDUCATION INSTITUTIONS |
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| 引用本文： | 骆彩燕.DEVELOPMENT OF CHINA’S DOMESTIC EARLY CHILDHOOD EDUCATION INSTITUTIONS[J].读与写:教育教学刊,2012(2):7+11. |
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| 作者姓名： | 骆彩燕 |
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| 作者单位： | 河源职业技术学院人文学院 |
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| 摘 要： | Being in the early development stage,early childhood education(ECE) in China turns out to be very promising in the near future.The number of ECE institutions is increasing rapidly.However,there is still deficiency in the administration of China ’ s domestic ECE institutions.This paper first analyze the present development of deomestic ECE institutions.Then suggestions are drawn for domestic institutions by applying theory of marketing management.
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| 关 键 词： | Early childhood education(ECE) Core competence Competitive marketing strategy |
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