| 目标市场细分--服装设计的第一步 |
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| 引用本文： | 陈美荣,缪鸳鸯. 目标市场细分--服装设计的第一步[J]. 湖州职业技术学院学报, 2005, 3(4): 29-31 |
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| 作者姓名： | 陈美荣 缪鸳鸯 |
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| 作者单位： | 湖州职业技术学院,人文分院,浙江,湖州,313000 |
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| 摘 要： | 在进行服装设计的过程中，设计师首先要充分地了解目标市场的分类情况以及自己所面对的消费群体。对服装设计师而言，服装设计的第一步，不是进行款式的设计及面料的选择，而是对镇定的目标市场中的消费者进行分析和把握。
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| 关 键 词： | 市场细分 服装设计 地理因素 人文因素 |
| 文章编号： | 1672-2388（2005）04-0029-03 |
| 收稿时间： | 2004-12-02 |
| 修稿时间： | 2004-12-02 |
The First Step of Dressing Design for the Study of Goal Market |
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| CHEN Mei-rong,MIAO Yuan-yang. The First Step of Dressing Design for the Study of Goal Market[J]. Journal of Huzhou Vocational and Technological College, 2005, 3(4): 29-31 |
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| Authors: | CHEN Mei-rong MIAO Yuan-yang |
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| Affiliation: | Faculty of Humanities, Huzhou Vocational and Technological College, Huzhou 313000, China |
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| Abstract: | In the process of the dress designing, the designer firs of all, should shall fully understand the classified situation of target market as well as aimed consumer community. To the designer, the first step of dress designing is to analyze and hold consumers in the locked target market instead of designing style or choosing fabric. |
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| Keywords: | market study dress designing geographical factor humanities factor |
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