| 绿色营销在我国发展的理论基础透视 |
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| 引用本文： | 孟祥林.绿色营销在我国发展的理论基础透视[J].宁波职业技术学院学报,2006,10(6):1-3. |
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| 作者姓名： | 孟祥林 |
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| 作者单位： | 华北电力大学,河北,保定,071003 |
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| 摘 要： | 绿色营销是世界经济发展的未来趋势。绿色营销是一个从个体走向群体的过程,也是群体理性的最终反映。在谋求社会进步的过程中,必须充分分散收益也必须充分分散成本,使成本承担与利益享受逐步趋向对称和均衡。
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| 关 键 词： | 绿色营销 合作进化 群体理性 |
| 文章编号： | 1671-2153(2006)06-0001-03 |
| 收稿时间： | 10 23 2006 12:00AM |
| 修稿时间： | 2006年10月23 |
Green marketing development in China and principle perspective |
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| MENG Xiang-lin.Green marketing development in China and principle perspective[J].Journal of Ningbo Polytechnic,2006,10(6):1-3. |
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| Authors: | MENG Xiang-lin |
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| Institution: | North-china Electric Power University Humanity College,Hebei,Baoding 071003,China |
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| Abstract: | Green marketing(GM)is a young conception.With the environment protective recognizant improvement,"green"conception is shown self-determinatively and semi-forcibly in all taches of enterprises production and selling,GM is the future trend of international economy,so studying on this topic is more important.The author in this article expatiated some issues in GM on the basis of conception and content,and give its proving on GM in principle. |
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| Keywords: | green marketing(GM) corporation evolution colony sense |
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