新媒体环境下文秘人员媒介素养的提升路径探析

新媒体技术不断发展,对文秘人员媒介素养的要求也越来越高。基于此,探讨了企业文秘人员认知、使用、参与、道德等四个方面的媒介素养内涵。对宁波61家企业开展问卷调查发现,提升文秘人员的媒介素养十分重要且必要,同时,文秘人员也存在着媒介教育缺失、自我设限等问题,需要通过将媒介素养教育纳入课堂教育、多平台发挥引导及培训功能、企业顺势而为拓展新媒体运用、文秘人员结合工作自主提升等路径来提升文秘人员的媒介素养。

New Media Environment: Way to Improve Media Literacy of Secretary

New media technologies are constantly developing,and the media literacy requirements of secretaries are becoming higher and higher.The media literacy of corporate secretaries mainly includes four aspects:cognition,use,participation and morality.A questionnaire survey of 61 Ningbo companies found that improving the media literacy of secretarial staff is very important and necessary.At the same time,secretaries also have problems such as lack of media education and self-limitation.In order to improve the media literacy of secretaries,media literacy education should be incorporated into classroom education,multi-platform play guidance and training functions,and companies should take advantage of new media to develop new media applications.Secretaries will work independently to improve their work.