竞争中的创新与发展--出版社核心竞争力战略及其构建模式

随着WTO承诺的逐渐落实。我国出版社将面临越来越严重的生存瓶颈，不但国际市场竞争的因素正日益增加．国内出版社集团化、规模化的速度也进一步加快。市场竞争将更加激烈和残酷。如何通过培育和打造自身的核心竞争力。以应对这一挑战．是决定国内出版社今后能否在激烈的竞争中得以生存，并实现可持续的战略发展的决定因素。章从出版业的行业特点以及出版社的自身特征出发。对国内出版社在培育和构建自身核心竞争力过程中需要注意的问题给出了建议。

Innovation and Development in Competition:the Strategy of the Core Competence and its Constructing Mode in Chinese Publishing Enterprise

It is the determinant for Chinese publishing enterprises to survive and develop with the increasing fierce international market competence and the acceleration of the collectivization of domestic publishing industry by cultivating and constructing their core competence. This article discusses the proceeding of the cultivating and constructing their core competence in Chinese publishing enterprises and gives some advises about the points to be noted in the end.