基于结构方程模型（SEM）的体育消费意识量表信、效度分析与维度识别

在结合WANN(1995)、MILNE and MCDONALD(1999)、TRAIL and JAMES(2001)、FUNK(2001)相继开发的SFMS(球迷动机量表)、O-MSC(体育消费动机量表)、MSSC(观赏性体育消费动机量表)、运动兴趣目录(SII)等动机量表的基础上,通过应用结构方程模型(SEM)法、Cronbach’sAlpha内部一致性信度分析法以及单项与总体相关(Item-total)建构效度分析法等方法,初步编制与修订包含有27个题项、有学习意识、社会认同意识、健康和技能意识、社会身份意识和社会交往意识5个维度的体育消费意识量表,并形成了4个可供检验的初阶和高阶的体育消费意识结构方程模型。

Reliability, Validity and Dimension of the Sport Consumer Consciousness Scale Based on the Analysis of SEM

Based on the SFMS of Wann,the O-MSC of Milne and McDonald,the MSSC of Trail and James and the SII of Funk,this study developed and revised a Sport Consumer Consciousness Scale(SCCS) by reliability and validity analysis.And then,with the methods of SEM analysis,Cronbach’s Alpha analysis and Item-total analysis,there is a new verified scale including 27 items and 5 dimensions that are learning factor,social identity factor,health and skill factor,social status factor and social interaction factor has been developed,furthermore,four hypothesis models based on SEM has been developed.