| 从沃尔玛的成功看我国零售业的对策 |
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| 引用本文： | 方四平,窦孟忠.从沃尔玛的成功看我国零售业的对策[J].北京工业职业技术学院学报,2003(1). |
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| 作者姓名： | 方四平 窦孟忠 |
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| 作者单位： | 北京工业职业技术学院，北京工业职业技术学院 北京 100042，北京 100042 |
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| 摘 要： | 与沃尔玛进行比较的基础上揭示了我国零售企业与世界一流零售企业之间存在的差距。为了应对激烈的商业竞争,增强我国零售业的竞争实力,提出了相对应的策略。
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| 关 键 词： | 沃尔玛 零售 对策 |
Searching for Strategies for China' s Retail Enterprises in the Success of Wal-Mart |
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| Fang Siping Dou Mengzhong.Searching for Strategies for China'''' s Retail Enterprises in the Success of Wal-Mart[J].Journal of beijing vocational & technical institute of industry,2003(1). |
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| Authors: | Fang Siping Dou Mengzhong |
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| Abstract: | Based on the discussion on the reasons for the success of Wal-Mart and the comparison with its operation, this article analyses the gap existing between China' s retail enterprises and the first-rate retail enterprises in the world, and points out the corresponding countermeasures to meet increasingly fierce business competition and enhance the competitiveness of China' s retail enterprises. |
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| Keywords: | Wal-Mart retail countermeasures |
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