The intellectual development of the technology acceptance model: A co-citation analysis |
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| Authors: | Chun Hua Hsiao Chyan Yang |
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| Affiliation: | a Institute of Business and Management, National Chiao Tung University, No. 118, Sec. 1, Chung-Hsiao West Road, Taipei 100, Taiwan
b Department of Marketing, Kainan University, No. 1 Kainan Road, Luzhu Shiang, Taoyuan 33857, Taiwan |
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| Abstract: | The goal of this paper is to present a visual mapping of intellectual structure in two-dimensions and to identify the subfields of the technology acceptance model through co-citation analysis. All the citation documents are included in the ISI Web of Knowledge database between 1989 and 2006. By using a sequence of statistical analyses including factor analysis, multidimensional scaling, and cluster analysis, we identified three main trends: task-related systems, e-commerce systems, and hedonic systems. The findings yielded managerial implications for both academic and practical issues. |
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| Keywords: | Technology acceptance model Co-citation e-Commerce Hedonic |
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