公关教学的两方面设计

现时代的公关教学,其落脚点是提高大学生的公关能力。一方面,在教学内容上,要贯穿公共关系是一种诚实无欺的传播沟通关系这一本质特征,不仅教会大学生沟通交往方面的知识和技巧,提高其沟通交流能力,而且要使学生内化诚信之于公关、诚信之于社会、诚信之于大学生的重要性,努力培养其诚实守信的道德品质。另一方面,在教学方法上,除了讲授和案例分析外,要加强实训,切实提高大学生的实践和创新能力。

On the two aspects of public relation teaching

The main task in public relation teaching is to improve students’public relation ability.On one hand,in the teaching content it should be emphasized that public relation is in essence a relation of honesty,dissemination and communication.The teaching involves not only the impartment of knowledge and techniques but also the training of students’skills of communication and the development of their quality of honesty,namely being honesty in their relation with the society and their schoolmates.On the other,the teaching method should be centered on practical training and development of creativity as well as case analysis.