| CBA职业联赛产品经营的现状与对策研究 |
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| 引用本文： | 马杨,田穗. CBA职业联赛产品经营的现状与对策研究[J]. 山西师大体育学院学报, 2006, 21(Z1): 20-22 |
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| 作者姓名： | 马杨 田穗 |
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| 作者单位： | 1. 首都体育学院,研究生部,北京,100088
2. 德州学院,体育系,山东,德州,253000 |
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| 摘 要： | 采用文献资料、专家访谈、现场调查、比较研究等方法,分析了现阶段我国CBA职业联赛产品经营的情况,并对此提出了相应的对策和建议,从而促进我国CBA联赛健康、有序的发展。
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| 关 键 词： | 产品 体制 经营 职业俱乐部 |
| 修稿时间： | 2006-01-14 |
The Research on the Present Situation and Measures for the Managerment of the CBA Products |
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| MA Yang,TIAN sui. The Research on the Present Situation and Measures for the Managerment of the CBA Products[J]. Journal of Physical Education Institute of Shanxi Teachers University, 2006, 21(Z1): 20-22 |
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| Authors: | MA Yang TIAN sui |
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| Abstract: | By using literature information,interviews with experts,locale investigation and comparison etc,the paper try to analyze the existing situation about the management of CBA products at present,and bring forward relevant measures to make CBA progress with the better health and order. |
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| Keywords: | product system management professional club |
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