| 浅谈高校图书馆的信息服务营销策略 |
| |
| 引用本文： | 江雪云.浅谈高校图书馆的信息服务营销策略[J].福建师大福清分校学报,2003(3):94-96. |
| |
| 作者姓名： | 江雪云 |
| |
| 作者单位： | 福建师范大学福清分校图书馆,福建福清,350300 |
| |
| 摘 要： | 为了使高校图书馆能成为名符其实的信息服务中心，高校图书馆应该引进市场营销观念．确定合理的市场营销策略。
|
| 关 键 词： | 高校图书馆 信息服务 营销策略 |
| 文章编号： | 1008-3421(2003)03-0094-03 |
| 修稿时间： | 2002年11月8日 |
On the Marketing Policy of the Information Service in Libraries of Colleges and Universities |
| |
| JIANG Xueyun.On the Marketing Policy of the Information Service in Libraries of Colleges and Universities[J].Journal of Fuqing Branch of Fujian Normal University,2003(3):94-96. |
| |
| Authors: | JIANG Xueyun |
| |
| Institution: | JIANG Xueyun |
| |
| Abstract: | Marketing concept should be introduced into the libra ri es of Colleges and Universities,and its reasonable policies should be clearly es tablished and defined so as to make the libraries genuine and practical informat ion service centers. |
| |
| Keywords: | libraries of colleges and universities information ser vice marketing policies |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
