| 品牌建设学习“星巴克” |
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| 引用本文： | 武红霞.品牌建设学习“星巴克”[J].太原大学学报,2009,10(1):50-54. |
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| 作者姓名： | 武红霞 |
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| 作者单位： | 太原大学,社科部,山西,太原,030009 |
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| 摘 要： | 品牌管理日趋重要，我们国家正在实施品牌战略。星巴克的品牌建设有特色，值得很多企业学习。独特的定位并有效地传递给员工和消费者、完善的教育培训、满足员工和顾客的多层次的需要——物质需要和心理需要。
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| 关 键 词： | 品牌 定位传递 满足需要 |
Learning from Brand Construction of Starbucks |
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| WU Hong-xia.Learning from Brand Construction of Starbucks[J].Journal of Taiyuan University,2009,10(1):50-54. |
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| Authors: | WU Hong-xia |
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| Institution: | WU Hong-xia (Society Science Department, Taiyuan University, Taiyuan 030009, China) |
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| Abstract: | Brand management becomes more and more important now days. Branding strategies are performed currently in our country. The brand Construction of Starbucks have many characteristics, it deserves many enterprise＇s study. To give the unique position and transfer it effectively to the employee and the customers, perfect training system and the enterprise can meet all level needs of the crew and customers＇ material and metal needs. |
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| Keywords: | brand position transfer meet needs |
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