| 浅谈企业营销渠道的创新 |
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| 引用本文： | 李云梅. 浅谈企业营销渠道的创新[J]. 武汉工程职业技术学院学报, 2004, 16(2): 68-70 |
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| 作者姓名： | 李云梅 |
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| 作者单位： | 武汉科技大学,武汉,430080 |
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| 摘 要： | 本文通过对传统营销渠道的分析，指出了传统营销渠道中存在的问题，提出了企业应注重营销渠道的观念及策略创新，以提高企业的整体效益。
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| 关 键 词： | 营销渠道 营销观念及策略创新 |
| 文章编号： | 1671-3524(2004)02-0068-03 |
| 修稿时间： | 2003-11-16 |
Discussion about Innovation of Enterprise Marketing Channel |
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| Li Yunmei. Discussion about Innovation of Enterprise Marketing Channel[J]. Journal of University for Staff and Workers of Wuhan Iron and Steel(Group)Corporation, 2004, 16(2): 68-70 |
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| Authors: | Li Yunmei |
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| Abstract: | Based on the study of some problems existing in traditional marketing channel, the writer of the article suggests that an enterprise should attach great importance to the innovation in marketing ideas and tactics for better overall benefits. |
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| Keywords: | marketing channel innovation in marketing idea and tactics |
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