| 市场细分:高校文秘人才培养新视野 |
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| 引用本文： | 费丽萍. 市场细分:高校文秘人才培养新视野[J]. 广西师范大学学报(哲学社会科学版), 2005, 41(3): 106-110 |
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| 作者姓名： | 费丽萍 |
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| 作者单位： | 广西师范大学,中文系,广西,桂林,541004 |
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| 摘 要： | 当今文秘人才市场出现供需严重脱节的现象.如何在买方市场上解决供求双方的矛盾,关系到高校文秘专业的生死存亡.一个有效的方法是进行市场细分,根据市场需求、未来发展趋势和各高校自身的资源优势,选择重点服务的目标市场,有针对性地培养符合目标市场需求的文秘人才.
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| 关 键 词： | 文秘人才 市场细分 目标市场 定位 |
| 文章编号： | 1001-6597(2005)03-0106-05 |
| 收稿时间： | 2005-04-12 |
| 修稿时间： | 2005-04-12 |
APPLICATION OF SEGMENTATION THEORY TO THE CULTIVATION OF SECRETARIAL STUDENTS |
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| FEI Li-ping. APPLICATION OF SEGMENTATION THEORY TO THE CULTIVATION OF SECRETARIAL STUDENTS[J]. Journal of Guangxi Normal University(Philosphy and Social Science Edition)nce Edition), 2005, 41(3): 106-110 |
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| Authors: | FEI Li-ping |
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| Abstract: | The supply is in conflict with the demand in secretarial human resource market nowadays.The solution to such problem is closely related with the development of secretary specialty in university.One of the effective ways is to apply the market segmentation theory to analyze the demand and the trend of secretarial human resource,decide the main object market,and then cultivate secretarial human resource in accordance with the market demand,on the basis of the university's resources and advantages. |
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| Keywords: | secretarial human resource market segmentation theory object market location |
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