| 论选题策划的战略思维 |
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| 引用本文： | 范绪泉. 论选题策划的战略思维[J]. 出版科学, 2011, 19(1): 39-42 |
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| 作者姓名： | 范绪泉 |
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| 作者单位： | 武汉大学出版社,武汉,430072 |
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| 摘 要： | 作为出版企业的重要支柱,选题策划必须贯彻企业战略,具有战略思维,以支持企业建立和保持竞争优势。
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| 关 键 词： | 战略 选题策划 竞争优势 |
Strategy Thinking about Topic Selection |
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| Fan Xuquan. Strategy Thinking about Topic Selection[J]. , 2011, 19(1): 39-42 |
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| Authors: | Fan Xuquan |
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| Abstract: | As the backbone of a publishing enterprise,topic selection must carry out the enterprise's strategy.It has to take a strategic thinking to support the enterprise for establishing and holding a competitive advantage. |
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| Keywords: | Strategy Topic selection Competitive advantage |
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