商业银行中间业务营销策略

我国商业银行传统的存贷业务市场已瓜分完毕,竞争日益激烈,利润增长十分困难.中间业务的大力开发和拓展极有可能形成银行新的利润增长点.今后银行业的竞争不再是资产规模和资本价格的竞争,而是服务的竞争、中间业务的竞争.从营销学角度有针对性的提出了银行中间业务的市场细分,产品定位,并对产品策略、促销策略、目标市场以及价格策略等营销组合进行分析研究,使中间业务产品能有效地进入市场,并树立自身独具特色的多个名牌产品,扩大市场影响.

Marketing Strategy of Intermediary Business in Commercial Bank

The market of traditional deposit and loan business in Commercial Bank has been divided completely,competition is gradually fierce,and the profit increase is very difficult.Intermediary Business developing and opening up will probably form new bank profit growth point.The competition of banking will not be the competition of property scale and capital price, but competition of service and intermediary business.From marketing angle,the article puts forward the market subdivision and fixed product position of intermediary business It also analyzes the product strategy,sales promotion strategy,target market and price strategy,etc.As a result,the intermediary business product can enter the market effectively,and develop many famaus brand products with unique feature to extend market influence.