高校学报封二、封三的版面利用与表现技巧

当前,高校学报重封一、封四的设计,轻封二、封三的现象较为普遍,造成了内封版面资源的极大浪费。其实,造成内封浪费的原因是多方面的:部门领导不够重视,办刊经费紧张,编辑人员审校工作量大等。要想合理利用封二、封三的版面,必须选择具有视觉冲击力的内容,采用丰富多彩的表现技巧,才能真正发挥封二、封三的宣传效应。

On How to Make Full Use of the Space on the Second and the Third Pages of College Journals

It is now a common phenomenon that most college journals give special emphasis on the design of the first and the fourth cover pages rather than the second and the third ones,resulting in extremely waste of space resource of inside covers.There are some causes for it,such as less stress from department heads,insufficient fund for running a journal,enormous examining and proofreading work for editing staff,etc.We must choose the content full of impacting force to vision in order to make full use of the space of the second and the third cover pages.Only by utilizing rich displaying skills can the publicity effect be successfully achieved.