| 基于媒体报道数据的上海世博会影响力的定量分析 |
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| 引用本文： | 舒宏武,陈凤娇,傅洋. 基于媒体报道数据的上海世博会影响力的定量分析[J]. 南通职业大学学报, 2011, 25(4): 61-64 |
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| 作者姓名： | 舒宏武 陈凤娇 傅洋 |
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| 作者单位： | 南京信息工程大学,南京,210044 |
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| 摘 要： | 由权威媒体报道这一侧面，利用“中国资讯行-中国经济新闻库”提供的数据，从行业、时间和空间三个维度来分析上海世博会的影响力。文章以媒体报道的篇数、字数和延续时间作为衡量因子，设计出两种影响力指数模型，优势互补，为定量分析提供依据；运用影响力指数模型，解决了核心检索词的选定和数据使用的可靠性问题。
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| 关 键 词： | 上海世博会 影响力指数 定量分析 |
Quantitative Analysis of the Influence on Shanghai World Expo Based on Authoritative Media Coverage Data |
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| SHU Hong-wu , CHEN Feng-jiao , FU Yang. Quantitative Analysis of the Influence on Shanghai World Expo Based on Authoritative Media Coverage Data[J]. Journal of Nantong Vocational College, 2011, 25(4): 61-64 |
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| Authors: | SHU Hong-wu CHEN Feng-jiao FU Yang |
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| Affiliation: | (Nanjing University of Information and Technology,Nanjing 210044,China) |
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| Abstract: | This paper makes use of data provided by ＂China Information Line - China Economic News Library＂ from the aspect of authoritative media coverage and analyses the impact of Shanghai World Expo from three dimensions of industry, space and time. We use numbers of media coverage, words, and duration as measures of factors, and design two kinds of index models to provide a basis for quantitative analysis, which solves the search of core terms and reliability use of data, by using influential index model. |
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| Keywords: | Shanghai World Expo influence index quantitative analysis |
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