| 品牌文化与企业核心竞争力浅探 |
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| 引用本文： | 吴剑南. 品牌文化与企业核心竞争力浅探[J]. 重庆职业技术学院学报, 2010, 19(4): 32-33,47 |
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| 作者姓名： | 吴剑南 |
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| 作者单位： | 揭阳职业技术学院党政办,广东,揭阳,522000 |
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| 摘 要： | 随着经济发展、社会进步和全球市场竞争的日益激烈,品牌文化和企业核心竞争力在企业中的地位和作用越来越突出。文章尝试从品牌文化和企业核心竞争力的内涵出发,分析两者的基本关系,提出基于企业核心竞争力的品牌文化建设策略。
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| 关 键 词： | 品牌 竞争力 同一性 策略 |
On Compitition of Enterprise and Brand Culture |
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| WU Jiannan. On Compitition of Enterprise and Brand Culture[J]. Journal of Chongqing Vocational& Technical Institute, 2010, 19(4): 32-33,47 |
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| Authors: | WU Jiannan |
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| Affiliation: | WU Jiannan (Jieyang Vocational , Technical College,Jieyang Guangdong 522000,China) |
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| Abstract: | With the development of economy and society as well as the growing competitiom of global market, the role of the compitition of enterprise and brand culture are strengthened. This paper starting on the connotation of the compitition of enterprise and brand culture, advocating the strategies on how to cultivate the compitition of enterprise, which based on the basic relationship between the compitition of enterprise and brand culture. |
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| Keywords: | brand competition similarity strategies |
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