| 面向企业的图书馆特色数据库服务推广 |
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| 引用本文： | 张云霞.面向企业的图书馆特色数据库服务推广[J].图书情报工作,2011,55(5):95-99. |
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| 作者姓名： | 张云霞 |
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| 作者单位： | 浙江工商职业技术学院图书馆 |
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| 摘 要： | 从企业需求及特色数据库自身发展需要分析面向企业开展特色数据库服务推广的必要性，根据企业特点提出包括对目标用户进行定位和研究、实施符合企业特点的服务推广方式方法，解决好影响特色数据库服务推广效果问题的服务推广策略。
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| 关 键 词： | 特色数据库服务 推广方法 推广策略 |
| 收稿时间： | 2010-05-17 |
| 修稿时间： | 2010-12-14 |
The Service and Promotion of Library Characteristic Database Facing to Enterprises |
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| Zhang Yunxia.The Service and Promotion of Library Characteristic Database Facing to Enterprises[J].Library and Information Service,2011,55(5):95-99. |
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| Authors: | Zhang Yunxia |
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| Institution: | Zhejiang Business Technology Institute Library, |
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| Abstract: | In this paper,the author analyzes the necessary features of the characteristic database service promotion based on its own development and the demands of enterprises,brings forward some methods and policies that consist of positioning and research of target users and promotion approaches according with the features of enterprises.Some problems that maybe influence the service promotion of characteristic database are also discussed. |
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| Keywords: | the service of the characteristic database promotion method promotion strategy |
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