Content Management and the Separation of Presentation and Content

The importance of separating presentation from content is taken as a given in many kinds of publishing, despite the fact that the notion of separation has received little critical scrutiny. I provide a closer look at the separation, first by providing contemporary and historical context, then by laying out key distinctions in the ways the separation argument is used in Web design versus Web content management versus full-featured content management systems (CMSs). I suggest that these distinctions are critical in how we should view the separation and the implications of the separation for the work of technical communicators.