| 当代广告传播的误区分析 |
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| 引用本文： | 唐晓玲.当代广告传播的误区分析[J].湖南大众传媒职业技术学院学报,2001,1(2):35-38. |
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| 作者姓名： | 唐晓玲 |
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| 作者单位： | 湘潭大学,文学与新闻学院,湖南,湘潭,411105 |
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| 摘 要： | 当前我国广告的投放数量巨大，但效果并不理想。造成这种尴尬局面的主要原因是广告主、广告人对广告传播的认识存在许多误区，从而直接导致了广告创意水平低下，难以唤起受众的兴趣。广告主和广告人对广告传播认识存在着的种种误区。
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| 关 键 词： | 广告传播 广告人 广告主 广告创意 误区分析 中国 水平 受众 兴趣 理想 |
| 文章编号： | 1671-5454(2001)02-0035-04 |
| 修稿时间： | 2001年9月24日 |
An Analysis on Contemporary Mistakes in Advertising Transmission in the current Era |
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| TANG Xiao-Ling College of Literature and Journalism,Xiangtan University,Xiangtan,Hunan.An Analysis on Contemporary Mistakes in Advertising Transmission in the current Era[J].Hunan Mass Media Vocational Technical College(Mass Media),2001,1(2):35-38. |
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| Authors: | TANG Xiao-Ling College of Literature and Journalism Xiangtan University Xiangtan Hunan |
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| Institution: | TANG Xiao-Ling College of Literature and Journalism,Xiangtan University,Xiangtan,Hunan 411105 |
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| Abstract: | Though the quantity of the advertisements in our country is large, the advertisements have not achievedtheir goals. The main reason why this has happened is that there exist a wide variety of mistaken views on advertisingtransmission in advertisemnt owners' and advertisers' mind. As a result, such a case possibly leads directly to a lower lev-el of advertising intents, which seems to be hard to absorb the interests of the mass receivers of advertisements. |
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| Keywords: | advertisement-owners advertisers mass receivers of advertisements advertising transmission mistakes |
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