| 科技期刊会员制发展模式初探——以《中华耳鼻咽喉头颈外科杂志》为例 |
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| 引用本文： | 房玉新,韩丹,魏均民,何膺远,金昕,李静,游苏宁.科技期刊会员制发展模式初探——以《中华耳鼻咽喉头颈外科杂志》为例[J].编辑学报,2012,24(1):64-65. |
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| 作者姓名： | 房玉新 韩丹 魏均民 何膺远 金昕 李静 游苏宁 |
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| 作者单位： | 《中华耳鼻咽喉头颈外科杂志》编辑部,北京,100710 |
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| 摘 要： | 会员制营销在营销或相关领域中应用甚广。该文作者将其运用到科技期刊领域，试图探索一种适合科技期刊的会员制发展模式。凭借科技期刊读者、作者一体化的优势及自身品牌优势，自2009年起，《中华耳鼻咽喉头颈外科杂志》正式实施会员制，至今已渐成熟，会员数据库日趋完善，为期刊的进一步可持续发展打下了一定的基础。初步的经验表明，对这一...
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| 关 键 词： | 医学期刊 会员制 营销 |
| 收稿时间： | 2011/5/2 0:00:00 |
| 修稿时间： | 2011/5/2 0:00:00 |
Study on the development of membership mode of sci-tech periodicals |
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| FANG Yuxin,HAN Dan,WEI Junmin,HE Yingyuan,JIN Xin,LI Jing and YOU Suning.Study on the development of membership mode of sci-tech periodicals[J].Acta Editologica,2012,24(1):64-65. |
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| Authors: | FANG Yuxin HAN Dan WEI Junmin HE Yingyuan JIN Xin LI Jing and YOU Suning |
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| Institution: | Editorial Department of Chinese Journal of Otorhinolaryngology,Head and Neck Surgery,Chinese Medical Association,100710,Beijing,China |
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| Abstract: | Membership is widely used in marketing and related areas.We applied the mode of membership marketing to our periodical.With the advantages of sci-tech periodicals’ dual identity as readers and authors and brand effect,we implemented membership in 2009.Our member database has been gradually completed,which lays the foundation for the periodical’s sustainable development.It proves that further research on membership mode is worthwhile. |
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| Keywords: | medical journal membership marketing |
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