| Abstract: | MEGAMEDIA: HOW GIANT CORPORATIONS DOMINATE MASS MEDIA, DISTORT COMPETITION AND ENDANGER DEMOCRACY by Dean Alger (Lanham, MD: Rowman &; Littlefield, 1998—$27.95, ISBN 0–8476–8389–3, 277 pp., cartoons, notes, index) UNDER THE RADAR: TALKING TO TODAY'S CYNICAL CONSUMER by Jonathan Bond and Richard Kirshenbaum (New York: Wiley “Adweek Books,”; 1998—$27.95, ISBN 0–471–17469–6, 226 pp., photos, credits, index) MEDIA IN AMERICA: THE WILSON QUARTERLY READER edited by Douglas Gomery (Baltimore: Johns Hopkins University Press, 1998 [rev. ed.]—$40.00/17.95, ISBN 0–943875–86–2 hard, 0–943875–87–0 paper, 303 pp., index) THE ADVERTISING AGENCY BUSINESS: THE COMPLETE MANUAL FOR MANAGEMENT &; OPERATION by Eugene J. Hameroff (Lincolnwood, IL: NTC Business Books, 1998 [3rd ed.]—$39.95, ISBN 0–8442–3169‐x, 275 pp., index) MEDIA MANAGEMENT: A CASEBOOK APPROACH by Ardyth Broadrick Sohn, et al. (Mahwah, NJ: Lawrence Erlbaum Associates “LEA's Communication Series,”; 1998 [2nd ed.]—$39.95, paper, ISBN 0–8058–3026‐X, 383 pp., tables, notes, references, index) GLOBAL PRODUCTIONS: LABOR IN THE MAKING OF THE “INFORMATION SOCIETY”; edited by Gerald Sussman and John Lent (Cresskill, NJ: Hampton Press “Communication Series,”; 1998—$65.00, ISBN 1–57273–171–0, 317 pp., map, charts, tables, references, index) ENTERTAINMENT INDUSTRY ECONOMICS: A GUIDE FOR FINANCIAL ANALYSIS by Harold L. Vogel (New York: Cambridge University Press, 1998 [4th ed.]—$39.95, ISBN 0–521–59438–3, 490 pp., charts, tables, chapter readings, references, glossary, appendices, index) MEDIA MERGERS edited by Nancy J. Woodhull and Robert W. Snyder (New Brunswick, NJ: Transaction Books “Media Studies Series,”; 1998—price not given, paper, ISBN 0–7658–0409–3, 184 pp., charts, further reading, index) |
