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Advertising/PR |
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| Authors: | Sandra Pesmen Jack Z Sissors William B Goodrich |
| Abstract: | ADVERTISING AGE YEARBOOK 1983 (Chicago: Crain Books, 1983---$34.95) WRITING FOR THE MEDIA: PUBLIC RELATIONS AND THE PRESS by Sandra Pesmen (Chicago: Crain Books, 1983---$12.95, paper) MEDIA PLANNING WORKBOOK by Jack Z. Sissors and William B. Goodrich (Chicago: Crain Books, 1983---$12.95, paper) |
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