|
|||||
|
|
Advertising |
|
| Authors: | Richard W Pollay James H Leigh Claude R Martin Jr Charles H Patti |
| Abstract: | Richard W. Pollay, ed. Information Sources in Advertising History (Westport, Conn.: Greenwood Press, 1979---$22.50) James H. Leigh and Claude R. Martin Jr., eds. Current Issues and Research in Advertising 1979 (Division of Research, Graduate School of Business Administration, University of Michigan, Ann Arbor, Mich.---$5.00, paper) Charles H. Patti's Advertising Management: Cases and Concepts (Columbus, Ohio: Grid, 1978---$14.95) |
| Keywords: | |