Abstract: | THE MAKING OF MODERN ADVERTISING by Daniel Pope (New York: Basic Books, 1983---$18.95) THE NEW ALCHEMISTS: SILICON VALLEY AND THE MICROELECTRONICS REVOLUTION by Dirk Hanson (Boston: Little, Brown, 1983---$15.95) THE TIMETABLE OF TECHNOLOGY: A RECORD OF OUR CENTURY'S ACHIEVMENTS (London: Michael Joseph, 1982---$12.95) THE LIFE AND DEATH OF THE PRESS BARONS by Piers Brendon (New York: Atheneum, 1983---$14.95) |