| Abstract: | Radio is at its highest revenue levels ever while some of the industry's major mass formats are in flux. The Country boom of the early 90s has quieted, News/Talk and Alternative Rock formats are on the upswing. The changes in America's popular radio formats reflect changes in America itself The aging of the Baby Boom generation and the demassification of all media have changed radio in dramatic ways in just a few years. This paper studies where modern radio formats are today and how they got to this point. |
