General Works on Mass Communications

Russel B. Nye's The Unembarrassed Muse: The Popular Arts in America (Dial Press, $12.50)

Otto Friedrich's Decline and Fall (Harpor & Row, $10.00)

“The Sociology of Mass Media Communicators,” The Sociological Review Monograph No. 13 (University of Keele, Staffordshire, England, January 1969, $4.60 including air mail costs)

Audio Visual Marketplace: A Multimedia Guide (Bowker, $12.25)

Jerry Della Femina's From Those Wonderful Folks Who Gave You Pearl Harbor (Simon and Schuster, $6.50)