| Abstract: | NEW AND IMPROVED: THE STORY OF MASS MARKETING IN AMERICA by Richard S. Tedlow (New York: Basic Books, 1990—$24.95, ISBN 0-465-05023-9,481 pp.) EDISON AND THE BUSINESS OF INNOVATION by Andre Millard (Baltimore: Johns Hopkins University Press, 1990—$38.50, ISBN 0-8018-3306-X, 387 pp.) COMPUTING BEFORE COMPUTERS edited by William Aspray (Ames: Iowa State University Press, 1990—$27.95, ISBN 0-8138-0047-1, 276 pp.) AMERICAN MASS-MARKET MAGAZINES edited by Alan Nourie and Barbara Nourie (Westport, CT: Greenwood, 1990—$79.95, ISBN 0-313-25254-8, 624 pp.) JOURNALISTIC STANDARDS IN NINETEENTH-CENTURY AMERICA by Hazel Dicken-Garcia (Madison: University of Wisconsin Press, 1989—$42.50/14.50, ISBN 0-299-12170-4 hard, 0-299-12174-7 soft, 342 pp.) THE WATCHDOG CONCEPT: THE PRESS AND THE COURTS IN NINETEENTH-CENTURY AMERICA by Timothy W. Gleason (Ames: Iowa State University Press, 1990—$21.95, ISBN 0-8138-0152-4, 160 pp.) MUCKRAKING AND OBJECTIVITY: JOURNALISM'S COLLIDING TRADITIONS by Robert Miraldi (Westport, CT: Greenwood Press, 1990—$39.95, ISBN 0-313-27298-0, 184 pp.) |
