| Abstract: | RADIO: A REFERENCE GUIDE by Thomas Allen Greenfield (Westport, CT: Greenwood Press, 1989—$39.95, ISBN 0-313-22276-2) THE RADIO STATION by Michael Keith and Joseph Krause (Stoneham, MA: Focal Press, 1989—$24.95, paper, ISBN 0-240-80028-1) PROGRAMMING RADIO TO WTN IN THE NEW AMERICA by John Parikhal and David Oakes (1989—$40.00 but $20 to NAB/BEA members, paper, ISBN 0-89324-062-1) PROFITING FROM RADIO RATINGS: A MANUAL FOR RADIO MANAGERS, SALES MANAGERS AND PROGRAMMERS by James E. Fletcher (1989—$40.00 but $20 to NAB/BEA members, paper, ISBN 0-89324-065-6) DEVELOPING AN EFFECTIVE MARKETING PLAN: A WORKING GUIDE FOR RADIO BROADCASTERS by John Geason and John Sutherland (1989—$20.00, paper, ISBN 0-89324-066-4) AMERICAN RADIO SPRING 1989 by James H. Duncan, Jr. (Duncan's American Radio, Box 90284, Indianapolis, IN 46290—$79.00, paper) |
