Abstract: | Photographic self-portraits have existed since the mid-19th century, but the emergence of digital photography and social media as tools that facilitate rapid visual communication have contributed to a surge of self-photographs, or selfies, and the practice has become a ubiquitous part of today's culture. This exploratory research employed a Q-method analysis to quantitatively and qualitatively identify what archetypal motivations exist among individuals who take and share selfies. The findings largely validated past scholarship on the uses and gratifications of photography, new media, and visual rhetoric individually, but also identified that the motivation to take and share selfies is a complex balance of preservation, communication, and entertainment for most individuals who engage in the practice. |