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| 顾客价值研究评述 | |
| 引用本文： | 郭灿章,黄嘉涛,郭泽华. 顾客价值研究评述[J]. 科技与管理, 2011, 13(3): 84-86,96 |
| 作者姓名： | 郭灿章 黄嘉涛 郭泽华 |
| 作者单位： | 1. 河南财经政法大学,工程管理与房地产学院,河南,郑州,450011 2. 广东工业大学,管理学院,广东,广州,510520 3. 西北工业大学,电子信息学院,陕西,西安,710072 |
| 摘 要： | 顾客价值被认为是获取和保持企业竞争优势的重要因素,越来越多的学者对顾客价值给予高度关注,并陆续从各自的研究角度对这一领域进行探讨。文章对以往学者关于顾客价值管理的相关文献进行了回顾与分析,对不同观点和学科关于顾客价值概念内涵以及形成模式进行了系统阐述,从而对深入理解顾客价值提供理论基础。 |
| 关 键 词： | 顾客价值 内涵 模型 |
Review of customer value |
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| GUO Can-zhang,HUANG Jia-tao,GUO Ze-hua. Review of customer value[J]. Science-Technology and Management, 2011, 13(3): 84-86,96 | |
| Authors: | GUO Can-zhang HUANG Jia-tao GUO Ze-hua |
| Affiliation: | GUO Can-zhang1,HUANG Jia-tao2,GUO Ze-hua3 (1.School of Project Management and Real Estate,Henan University of Economics and Law,Zhengzhou 450011,China,2.School of Management,Guangdong University of Technology,Guangzhou 510520,3.School of Electronics and Information,Northwestern Polytechnical University,Xi'an 710072,China) |
| Abstract: | Customer value is the key source of competitive advantages of companies.More and more researchers show their interests in this issue,and discuss the issue from different perspectives.This paper reviews and analyses literatures about customer value management,illustrates the distinctive connotation of customer value and corresponding models,and presents a theoretic base for further understanding customer value. |
| Keywords: | customer value connotation model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |