大学生动漫表情包创业项目的创作与运营研究

近年来，动漫表情包开发项目频频出现于各级别创业大赛中，成为在校生创业实践的热点。 但艺术创作存在受众反馈差异大、难以商业开发的短板，现阶段高校以理论为主的创业教育难以应对互联网时代的创业生态，对学生创业帮助有限。 只有通过分析成功案例，找准项目的市场需求，理性分析产品设计方法与营销策略，才能充分认识到表情包项目的创业模式本质，精准地为学生创业提供指导，更好地服务于创新创业教育。

Research on the creation and operation of undergraduate entrepreneurship projects of animation emoticon package

In recent years, animation emoticon package development projects frequently appear in all levels of entrepreneurship competitions, and they have become a hot field in college students’ entrepreneurship practice. However, these art works have such shortcomings as the great differences in audience feedback and difficulties in commercial development. At present, it is difficult for the theory-based entrepreneurship education in colleges and universities to cope with the entrepreneurial ecology in the Internet age, and it has limited help to students’ entrepreneurship practice. Only by analyzing successful projects, finding out the market demand for the project, and analyzing the product design method and marketing strategies rationally can we clearly understand the essence of the entrepreneurial model of the emoticon project, provide accurate guidance for students to start a business, and better serve the innovation and entrepreneurship education.