C2C网上交易中卖家定价及行为研究

C2C （Customer to Customer） 交易模式下的价格机制较为灵活,商品的定价受多方面因素的影响.本文研究了卖家对商品定价的因素,并发现进货的价格、数量、质量、成色、稀缺程度和卖家信用度在C2C网上交易的商品定价中扮演了重要角色.本文随后讨论了卖家为了保证其竞争优势而表现出的行为,并发现了这种现象与虚实界面（Cyber-reality Interface）存在着密切的联系.从而得出了C2C市场的经济秩序有待进一步加强的结论,并为可能的改进提供了建设性的参考.

Research on Pricing and Correlated Behavior by Dealers in C2C E-Commerce

The pricing in a C2C E-Commerce is determined by several factors and thus more flexible. The survey and research conducted indicate that not only price, quality and rarity of the supply of goods, but also feedback score and positive feedback of the dealer play an important part in pricing. Following a further discussion on irregular behavior in transactions and its close relationship with the Cyber-reality Interface, the main conclusion that the economic order of C2C E-Commerce deserves greater improvements is drawn, offering prospective improvements some advisable suggestions.