| 试述推行品牌战略的重要性 |
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| 引用本文： | 沙蓓蓓. 试述推行品牌战略的重要性[J]. 徐州教育学院学报, 2005, 20(4): 22-25 |
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| 作者姓名： | 沙蓓蓓 |
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| 作者单位： | 徐州教育学院教务处,江苏徐州221006 |
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| 摘 要： | 在物质不断充裕的现代市场上，企业的竞争首先是产品的竞争。市场定位战略就是根据竞争者现有产品在市场上所处的位置，强有力地塑造本企业产品与众不同的个性与形象，并确立标新立异的产品品牌形象。
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| 关 键 词： | 推行 品牌战略 重要性 |
| 文章编号： | 1008-6625(2005)04-0022-04 |
| 收稿时间： | 2005-10-07 |
| 修稿时间： | 2005-10-07 |
Attempt Push Trademark Stratagem Essentiality |
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| SHA Bei - bei. Attempt Push Trademark Stratagem Essentiality[J]. Journal of Xuzhou Education College, 2005, 20(4): 22-25 |
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| Authors: | SHA Bei - bei |
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| Affiliation: | The educational administration part of Xuzhou Education Conege, Xuzhou Jiangsu 221006 |
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| Abstract: | In Modem Marketplace, matters are continuously abundant, the competition of the enterprise is first of all the competition of the outputs. The strategy of Marketplace fixed position is to see the computers have the outputs at present, and the places of the Marketplace, Setup some image be different from others. |
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| Keywords: | Pursue Trademark Strategy Essentiality |
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