"视觉时代"奥运会开幕式教育意义的消退

在以视觉传媒为主的时代,奥运会开幕式因为媒体暴力和霸权作用而发生了许多质的变化,其中最让人担忧的就是其教育意义的淡化,甚至消退。而开幕式的教育意义是顾拜旦等现代奥林匹克运动先驱设置开幕式等仪式的最根本目的。比较了视觉时代前后开幕式的变化,探讨媒体导致了哪些变化以及变化的机制。在此基础得出视觉时代的开幕式正逐渐丧失了其基本的奥林匹克教育意义等结论。

Fading of the educational meaning of the opening ceremony of Olympic Games in the "visual age"

In an age when visual media are dominant,many substantial changes have happened to the opening ceremony of Olympic Games as a result of media violence and hegemony function.In such changes the most wor-risome change is the weakening or even disappearing of its educational meaning.While the educational meaning of the opening ceremony is the most fundamental purpose of such modern Olympic pioneers as Pierre de Coubertin for setting up ceremonies such as opening ceremony.By comparing changes made to the opening ceremony before and after the visual age,the authors probed into changes caused by media and mechanisms of changing,and therefore drew such conclusions as that the opening ceremony of Olympic Games in the visual age is gradually losing its ba-sic Olympic educational meaning.