平面设计中色彩对消费心理的影响

随着对外开放的日益扩大,国际交往越来越频繁,人们对色彩的效果有了刻意追求和需要。这种时代背景反映在平面设计中,就使色彩对消费心理的影响,比以往任何一个历史时期都能显出其重要的意义和价值。从色彩情感、色彩意象、色彩调节、色彩与生活等几个方面研究人们不同类型的消费心理,探究平面设计中用色彩表达消费心理、用色彩刺激消费的一系列心理影响,具有重要的理论和实践意义。

Influences on Color to Consuming Psychology in Plain Design

With enlarging opening up and more and more communications with overseas,the results of color are strictly demanded by individuals.This leads to the great influences on color to consuming psychology.This article analyses different type consumer from color feeling,color intention and color making and explores psychological influences on using color to express consuming psychology and stimulate consuming.