| 广告概论网络课件开发设计初探 |
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| 引用本文： | 罗兰秋,冯乃光. 广告概论网络课件开发设计初探[J]. 现代远程教育研究, 2002, 0(2): 38-40 |
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| 作者姓名： | 罗兰秋 冯乃光 |
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| 作者单位： | 四川广播电视大学,四川,成都,610073 |
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| 摘 要： | 网络教育为学习提供不受时空限制的独特的教育信息，本根据建构主义学习理论，阐述了网络课件广告概论课程的课件功能，课件内容等总体框架设计思路，并针对网页设计的界面风格，色彩搭配，字体设计及档设计等问题进行了探讨。
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| 关 键 词： | 广告概论课程 网络课件开发 课件内容 设计思路 建构主义 字体设计 广告专业 电大 |
| 文章编号： | 1009-5195(2002)02-0038-03 |
| 修稿时间： | 2002-02-01 |
Early Probe in the CAI for An Introduction to Advertisement |
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| Luo LanQiu,Feng NaiGuang. Early Probe in the CAI for An Introduction to Advertisement[J]. Modern Distance Education Research, 2002, 0(2): 38-40 |
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| Authors: | Luo LanQiu Feng NaiGuang |
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| Affiliation: | Luo LanQiu FengNaiGuang |
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| Abstract: | Network education provides unique information for learners without limit of time and space. Based on constructivism, the essay explains the functions, contents and relating structural design thoughts of An Introduction to Advertisement courseware, and provides reference on page style, color, character style and file design. |
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| Keywords: | network education constructivism theory An Introduction to Advertisement courseware development and design |
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