On the Marketing Strategies of Heritage in Chongzuo City

Chongzuo city is in the southwest border of Guangxi Zhuang Autonomous Region.After ten years' development,its tourism industry has been taking shape.However,the tourism market of Chongzuo still facessome problemslike being limited in long-distance domestic marketand immigration market.With considering Chongzuo's geographical advantages as well as its abundant natural and cultural resources,this paperwill mainly focus on analyzing the tourism marketing strategies of Chongzuo and give certain feasible modes to enhance the development of heritage tourism in Chongzuo.