企业经营战略的运用、调整和完善--也谈多元产业发展战略的成与败

在经济全球化的背景下，企业经营战略的选择、运用、调整和完善对企业的发展起着举足轻重的作用。其中,多元化产业发展战略是实力雄厚的大企业集团常采用的一种经营战略。利用其品牌发展的优势，并通过兼并收购、战略联盟的手段实现其扩展、成长。然而，在多元化的进程中，喜忧参半，因此要慎用多元化。

Application, Adjustment and Improvement of Business Strategy of Companies--Success and failure of diversification strategy

In the background of economic globalization, the diversification strategy is one of the commonly used strategies by many big companies. They take advantage of their brand, and through mergers, acquisition to realize expansion and growth. However, in the process of diversification, the success and the failure existed together. Therefore, it is necessary to adopt diversification strategy with discretion.