福建张圣君信仰文化与地方旅游业的开发建设

张圣君是宋代闽中地区平民社会中产生的民间信仰神祗。其信仰历史悠久，流行闽台至今，具有深厚的社会基础和顽强的生命力。从明代开始，张圣君信仰及其传说故事就与各地的地方风物传说密切结合。文化旅游带来的可观的经济效益成为政府日趋关注的焦点。张圣君信仰的物质载体一历史悠久的庙宇及其光怪陆离、五彩斑斓的神话传说也成为政府开发地方旅游业的重要契机。张圣君信仰文化在提升地方旅游业的知名度中扮演着越来越重要的角色。如果将全省张圣君信仰文化资源加以整合利用，并选择良好的可持续的开发、发展模式，张圣君文化旅游定能焕发异彩。

The Belief Culture of Zhang Shengjun and the Development and Construction of Local Tourism in Fujian

Fujian people deified Zhang Shengjun who was a magic,zealous for public interests and roaming Taoist that was following the large scale movement of making gods in Fujian between the Tang dynasty and the Song dynasty. And than Zhang Shengjun became one of the important and widespread influential protecting gods in Fujian. From the Ming Dynasty,Zhang Shengjun belief and the fables integrated with view fables of every area in Fujian. Local authorities pay attention to Zhang Shengjun cult for that gods could promote the development and construction of local tourism. Local authorities are conscious that the long-standing temples consecrating Zhang Shengjun and the multicolored fables could bring the important opportunity of the development and construction of local tourism. And Zhang Shengjun culture is playing important effect in raising the well-known of local tourism. The authorities must conformity all kinds of Zhang Shengjun's travel resources in each place that could promote local travel's sustainable development.