| CBA联赛陕西东盛篮球俱乐部现场观众消费需求调查 |
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| 引用本文： | 王丽娅.CBA联赛陕西东盛篮球俱乐部现场观众消费需求调查[J].南京体育学院学报(社会科学版),2005,19(5):11-16. |
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| 作者姓名： | 王丽娅 |
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| 作者单位： | 西安体育学院财务处,陕西,西安,710068 |
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| 摘 要： | 以陕西东盛俱乐部现场观众为研究对象,从消费心理学、行为学角度分析,了解陕西东盛观赏性篮球竞赛现场消费需求并提出了相应的建议,为东盛男篮俱乐部在培养和扩大球市方面提供可鉴之处.
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| 关 键 词： | 体育消费市场 陕西东盛男篮 体育观赏消费需求 |
| 文章编号： | 1008-1909(2005)05-0011-06 |
| 收稿时间： | 07 3 2005 12:00AM |
| 修稿时间： | 07 28 2005 12:00AM |
Survey on the Consumption Demand of CBA Shaanxi Dongsheng Basketball Club Spectators |
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| WANG LI-ya.Survey on the Consumption Demand of CBA Shaanxi Dongsheng Basketball Club Spectators[J].Journal of Nanjing Institute of Physical Education,2005,19(5):11-16. |
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| Authors: | WANG LI-ya |
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| Abstract: | With taking the spectators of Shaanxi Dongsheng Club as the analyzing target,this survey finds out the consumption demand during the spectatorial basketball games played by the members of Shaanxi Dongsheng and gives some suggestions.It provides some references for Dongsheng Men's Basketball Club to manage and expand the market. |
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| Keywords: | sport consumption market Shaanxi Dongsheng Men's Basketball Sports Spectator consumption demand |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
