‘GetReel’: engaging Year 6 students in planning,scripting, actualising and evaluating media text

The notion of ‘multiliteracies’ and the development and creation of multimodal texts within classrooms is of pedagogic interest in this age of Information and Communications Technologies (ICT). The case study reported herein provides an analysis of how one teacher engaged her class of primary school students as they responded to the challenge of creating and filming a 30‐second television commercial on a social justice issue. The media texts were constructed in a 10‐week period. The paper describes the process as the teacher and these students planned, wrote, filmed and edited their commercials. It offers an example of how the changing nature of literacy and, specifically, text, is enacted in the classroom.