| 我国小排量汽车营销策略 |
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| 引用本文： | 李津津.我国小排量汽车营销策略[J].天津职业院校联合学报,2010,12(1):153-155. |
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| 作者姓名： | 李津津 |
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| 作者单位： | 天津交通职业学院,天津市,300110 |
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| 摘 要： | 在国家政策鼓励和节能减排的大背景下,有高科技含量、品质过硬的小排量汽车将会有更多的发展机遇。在众多利好因素推动下,做好小排量汽车的营销工作,采取行之有效的营销策略就显得尤为重要。
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| 关 键 词： | 小排量汽车 汽车营销 营销环境 营销策略 |
Marketing Strategy of Small Displacement Cars in Our Country |
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| LI Jin-jin.Marketing Strategy of Small Displacement Cars in Our Country[J].Journal of Tianjin Vocational Institutes,2010,12(1):153-155. |
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| Authors: | LI Jin-jin |
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| Institution: | LI Jin-jin(Tianjin Transportation Vocational Institute,Tianjin 300110 China) |
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| Abstract: | Under the great background of National policy of encouragement and energy-saving and emission-reducing,small displacement cars with high-tech content and good quality will have more development opportunities.It is more important to adopt the effective marketing strategy to do the marketing work of small displacement cars well with the promotion of various favorable factors. |
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| Keywords: | small displacement cars automobile marketing marketing environment marketing strategy |
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