| 传媒内部管理变革的关键是转变 |
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| 引用本文： | 国秋华.传媒内部管理变革的关键是转变[J].新闻界,2010(1). |
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| 作者姓名： | 国秋华 |
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| 作者单位： | 武汉大学新闻与传播学院,武汉,430072 |
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| 摘 要： | 传媒内部管理变革的关键是领导与员工思想、观念、行为的转变。领导者要认识到转变过程的复杂性、长期性,做好自身管理观念的变革,同时采取措施推进员工在学习与创新中完成转变。
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| 关 键 词： | 传媒 内部管理 变革 转变 |
Transformation: the Key Process of Media Internal Management Innovation |
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| Guo Qiuhua.Transformation: the Key Process of Media Internal Management Innovation[J].Press Circles,2010(1). |
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| Authors: | Guo Qiuhua |
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| Institution: | School of Journalism and Communication/a>;Wuhan University/a>;Whuhan 430072 |
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| Abstract: | The key of the inner management reform in media is the transformations of thought,notion and actions ofboth leaders and staffs.Leaders should realize the complexity and longinquity in the transfomation processes.They should fulfill the reform of their own menagement notions primely,and meanwhile take some measures to facilitate the staffs so that their transformations can be accomplished during their study and innovations. |
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| Keywords: | media organization management innovation transformation |
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