| 论西方实证主义受众研究轨迹及其局限 |
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| 引用本文： | 陈新民,王斌.论西方实证主义受众研究轨迹及其局限[J].科学．经济．社会,2007,25(2):123-125,128. |
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| 作者姓名： | 陈新民 王斌 |
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| 作者单位： | 兰州大学,新闻传播学院,甘肃,兰州,730000;兰州大学,新闻传播学院,甘肃,兰州,730000 |
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| 摘 要： | 以传播效果为中心的西方实证主义受众研究经历了近一个世纪的发展,成为西方尤其是美国大众传播研究的主要特色。但是,实证主义受众研究不断地受到质疑与诘难。本文在实证主义受众研究启承转合的发展背景中,疏理与评析了它的学术传承及其局限。
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| 关 键 词： | 传播效果 实证主义受众研究 传播批判学派 使用与满足研究 |
| 文章编号： | 1006-2815（2007）02-0123-03 |
| 修稿时间： | 2007-01-14 |
On the Developing Process and Limitations of the Western Positivism Audience Research |
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| CHEN Xin-min,WANG Bin.On the Developing Process and Limitations of the Western Positivism Audience Research[J].Science Economy Society,2007,25(2):123-125,128. |
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| Authors: | CHEN Xin-min WANG Bin |
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| Institution: | Department of Journalism and Communication of Lanzhou University ,Lanzhou 730000, China |
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| Abstract: | The western positivism audience research centered on the communication effect,having developed for nearly one century,has become the main feature of the western mass communication study,especially in America.But people constantly raise doubts and rebukes about the positivism audience research.This paper reorganizes and analyses its academic inheritance and limitations on the circumstance of the key point of the positivism development. |
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| Keywords: | communication effect the positivism audience research communication critical school uses and gratification approach |
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