| Abstract: | Personal economic evaluations are a component of consumer confidence and predict political behavior. However, very few studies have examined the link between mediated information and personal economic evaluations. This research examines the conditions under which exposure to media content influences personal economic expectations as well as which sources of information impact personal economic expectations. Results are based on an integration of a four-wave national panel survey and media content data. Findings show that exposure to unemployment news in tabloid outlets was a significant predictor of personal economic expectations. The implications of these results are further discussed. |
