基于事实标准的竞争战略初探

事实标准通常是某种技术或产品通过市场选择而形成的行业标准.努力使自身所掌握的技术或产品成为行业内的事实标准,已成为一些产业巨头垄断市场、获取超额利润的重要手段.归纳分析了事实标准竞争的作用机理,对企业基于事实标准竞争的收益、风险和条件进行了探讨,在此基础上提出并阐释了企业事实标准战略的一般模式以及"五环节"实施过程.

Primary Research on the Competitive Strategy Based on De Facto Standards

As industry standards, de facto standards are formed by the market selection. Some industrial magnates have benefit a lot from it by making their technique become de facto standards. This paper analyzed the functional mechanism of the competition based on de facto standards; explored the particular revenue, risk and preconditions of the competitive strategy based on de facto standards, presented and expounded the general model as well as the five-step implementation process of competitive strategy based on ...