| 新经济条件下发展中国现代企业营销的思考 |
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| 引用本文： | 伍德凤. 新经济条件下发展中国现代企业营销的思考[J]. 嘉应学院学报, 2003, 21(4): 36-39 |
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| 作者姓名： | 伍德凤 |
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| 作者单位： | 嘉应学院,财经系,广东,梅州,514015 |
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| 摘 要： | 中国自改革开放以来,企业营销取得了一定的发展,但在营销观念、营销环境、营销手段等方面与现代企业营销的要求相比仍有一定的差距。本文对此进行了分析,并提出了进一步发展中国现代企业营销的思路。
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| 关 键 词： | 新趋势与新特点 问题与现状 对策与思考 |
| 文章编号： | 1006-642X(2003)04-0036-04 |
Thinking about the Development of the Marketing of Modern Enterprises in Our Courtry Under the New Economic Condition |
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| Abstract: | The businesses marketing has developed to a certain degree since the reform and opening in our courtry. But the ideas of selling, the surroundings of selling and the meas of selling are still backward in a certain sense. This article has analysed these problems and put forword the way to develop our courtry's businesses marketing. |
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| Keywords: | the new tendency and he new characteristics the problem and the present situation the ways and the thinking |
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